About Us

Our Story

Small, honest beginnings. Steady, sustained growth. A circle of ever-expanding, committed stakeholders and ever-growing loyal customer base, making us today one of the most trusted brands across demographics in the country.

From a modest home-grown venture to a New Age company with cutting-edge production units, state-of- the-art machinery and path-breaking research and development tools, the SUNRISE journey is the stuff of not only stories, but of legend.

Our History

Over a century ago, in 1902, Pandit Ishwari Prasad Sharma, a modest businessman, decided to invest in making and selling spices in Kolkata. His insistence on quality ensured growing popularity and demand. Enthused by this, his son, Pandit Mewaram Sharma, worked tirelessly to further expand the business. The third generation, Om Prakash Sharma, Ram Prakash Sharma and Satya Prakash Sharma, sons of Pandit Mewaram Sharma, continued the growth trajectory by creating the SUNRISE brand in the 1950s under the aegis of a partnership company. After a couple of decades, the partnership made way for Sunrise Foods Pvt. Ltd.

Our Infrastucture

Our biggest asset is the trust that millions have reposed in us. It is this trust that drives us to invest in more and more advanced infrastructure so that the promise of quality that we bring to you is in no way compromised.

SUNRISE's manufacturing facilities, spread across India, include state-of- the-art factories that are equipped to meet every client or market requirement. Our units at Kolkata, Agra, Jaipur, Bikaner, Sumerpur and Erode have received HACCP, ISO 9001:2000 and ISO 22000 certifications. Modernized plants such as these enable us to deliver quality and quantity consistently to the global market place.

In Uttar Pradesh

The Naufri plant, near Agra in Uttar Pradesh, caters to the company's needs for fresh, grade I-quality spices. Recipient of the ISO 9001:2000 and ISO 22000 certifications, the production unit can comfortably cater to both domestic and international markets.

In West Bengal

Sankrail near Kolkata houses another one of the company's spice manufacturing units.

In Rajasthan

The SUNRISE plant in Jaipur, with ISO 9001:2000 and ISO 22000 certifications, is a multi-product unit that makes mustard oil, mustard powder, hing, whole spices etc. The plant has also made noteworthy breakthroughs in producing mustard powder - the first in the country to do so – and also in manufacturing processes of whole spices. The papad manufacturing unit in Bikaner has been awarded the HACCP, ISO 9001:2000 and ISO 22000 certifications.

The top-notch infrastructure at the plant ensures that the entire manufacturing process is quality-consistent and glitch-free.

Our Research and Development

Our philosophy is not to rest on our laurels but to keep bringing to the consumer and the market newer and newer innovations and better and better quality. Our Research and Development team is constantly engaged in maintaining the SUNRISE edge in manufacturing the best quality products through top-notch research that focuses on adopting indigenous innovations-driven processes. For instance, SUNRISE is the only company that uses a dry process to remove the coat off mustard seeds as well as the only company that uses a mechanized process to peel turmeric skin.

Our international presence

Today, SUNRISE is not only a leading brand in the packaged spices category in the eastern part of India, it is the first choice also in rest of India, Bangladesh and Nepal.The company is poised to engage in lucrative business opportunities in countries such as Japan, France, Germany, Thailand, Malaysia, Singapore, USA, UK and the Middle east.

We have the ability to customize spices according to the client's requirement. Along with the company's standard range of spices, SUNRISE can also procure other spices that meet the specific requirements of global clients.

To facilitate client's material handling procedures and packaging requirements, SUNRISE offers the following options:

  1. Standard packing on SUNRISE brand name
  2. Customized labeling/ packing as per customer requirement
  3. Packaging for repackaging - Bulk order packaging

Our product basket

The brand's large product basket caters to both the national and the international markets. Our products are agmarked, microbiologically safe and conform to the food laws of different countries. A packaging design win for the brand is the fact that all our products come in packets with a transparent window so the consumers can see the product before they buy them.

The wide range of products include Blended spices like Chana Masala, Pav Bhaji Masala, Tadka Masala, Sambar Masala, Meat Masala, Biryani Pulav Masala, Paneer Butter Masala, Shahi Garam Masala, Generic spices like Turmeric Powder, Chilli Powder, Coriander Powder, Cumin Powder, Mustard Powder, Hing, Hing Dust, Mewarams Papad, Mustard Oil and many more.

Our promise

For us, Quality is God. And God, they say, is in the details.

The very first quality check takes place at the time of procuring raw materials, the next when the materials enter our plants. The raw materials then undergo cleaning, sorting, grading, low-temperature grinding and state-of- the-art packaging, all of which are preceded and followed by stringent quality checks.

It is this no-compromise attitude towards quality that gives us the confidence to promise you the best and bring you the purest.